Which of the following refers to the legal term for a brand name, brand mark, or trade character?


Is the legal term for a brand name brand mark or trade character?

Chapter 31 Vocabulary ReviewABbrand namethe word, group of words, letters, or numbers that can be spokentrademarka brand name, brand mark, trade character, or a combination of these that is given legal protectionbrandname, term, design, or symbol that identifies a business or organization

Which of the following is the legal term for a brand?


What is the marketing term for a brand name owned by a wholesaler or retailer?

Term. private brand. Definition. a brand name owned by a wholesaler or retailer. Term.

What is brand example?

A product can be easily copied by other players in a market, but a brand will always be unique. For example, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi. …and so on.

What are the 3 types of brands?

There Are Many Types of Brands

  • Individual Brands. The most common type of brand is a tangible, individual product, such as a car or drink. …
  • Service Brands. …
  • Organization Brands. …
  • Personal Brands. …
  • Group Brands. …
  • Event Brands. …
  • Geographic Place Brands. …
  • Private-Label Brands.

What is a brand description?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

What is the marketing term for the value of a brand?

Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity.

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What do the 4 P’s achieve when they work together?

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later).

Are words or symbols that distinguish a product and its manufacturer from competitors?

Marketing Chapter 31 ReviewABA name, term, design, symbol, or combinatin of these elements that identifies a business, product, or service and distinguishes it from its competitorsbrandA word, group of words, letters, or numbers that represent a product or service; also known as a product brandbrand name

What is branding in simple words?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. … There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.

What are the elements of brand?

As you look at building your brand, there are six key elements to consider.

  • Target Audience. In B2C, the target audience or market for your brand is the person who is most likely to buy your product. …
  • Brand Promise. …
  • Brand Perception. …
  • Brand Values. …
  • Brand Voice. …
  • Brand Positioning.

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