How to prepare for a trade show

What should I bring to a trade show?

The Absolute Essential Trade Show Items

1. 1. Box cutter. Take it from the professionals, a box cutter is the number one life saving tool on the trade show floor.
2. Excessive business cards. …
3. Pens and pencils. …
4. Stapler with staples. …
5. Markers. …
6. A variety of tape. …
7. First-Aid kit. …
8. Sticky notes.

How do you stand out at a trade show?

1. 13 Smart Ways to Stand Out at Your Next Trade Show. …
2. Start long before you get there. …
3. Give away something unusual. …
4. Create buzz among attendees with humor. …
5. See what you’re up against. …
6. Boast your “As Seen On” features. …
7. Invest in a great display. …
8. Hand out bigger reusable bags than the competition.

How do trade shows work?

What is a Trade Show? A trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services. … Local trade shows may be held at a local arena or hotel and allow businesses in the area to connect with prospects.

How should I dress for a trade show?

Business casual attire is the most commonly worn attire on the trade show floor and it simply dictates that you are not required to don a suit or jacket. Keep in mind, this does not mean you can wear casual clothing like sneakers, jeans, sweatpants or T-shirts.

How do you attract someone’s attention to your booth?

7 Ways to Attract Attendees to Your Booth at #ATA2019

1. Promote Your Booth on Social Media. Build pre-event interest by promoting your booth on social media. …
2. Host a Booth Event. A celebrity signing, product demonstration or another booth event can give exhibitors a huge edge. …
3. Offer Something Unique. Make your booth stand out with a fun, unique and interactive attraction.

How do you attract people to a stand?

8 Ways to Attract Visitors to Your Exhibition Stand

1. Contact attendees. Ask show organisers for a full list of attendees who registered for the event. …
2. Remember your existing clients. …
3. Promote before the show. …
4. Reward your staff. …
5. Provide a relaxing space. …
6. Be visual. …
7. Have a strong brand identity. …
8. Provide an interactive element.

How do you attract customers to a trade show?

Engage attendees with a game

1. Engage attendees with a game. …
2. #MWL2014 was a blast! …
3. A far more effective way to attract people to your exhibition stand and generate high quality leads is by running a contest. …
4. Get in touch with trade publications before the show. …
5. Offer free Wi-Fi to draw tech-focused attendees to your stand.

How do you engage customers at a trade show?

Here we have put together a list of tried-and-tested trade show tips for exhibitors that want to successfully engage their customers.

1. Cash in on the Visual Appeal. …
2. Focus on Approachability. …
3. Skip the Monologues. …
4. Keep It Personal. …
5. One of the Best Trade Show Selling Tips – Have Freebies At Hand. …
6. Spark Curiosity.

What is the goal of a trade show?

The most important reason to focus on goal-setting is that it improves your profitability. Attending trade shows means making big investments of both money and time. A clear set of measurable trade show objectives ensures you get the best return on your investments.

How long do trade shows last?

With so many big-wigs with buying authority under one roof, it’s no wonder organizations continue to see the value in face-to-face events. In fact, 4 out of 5 people walking the aisles are potential customers for exhibitors. However, most trade shows last only three days.

What is a trade show display?

“A trade show display is a highly visible statement about a company and its products,” said Laurie Pennacchi, CEO of ExpoMarketing, a trade show display company. … “The company benefits from having a display by attracting visitors at shows that generate leads.”

Can you wear jeans to a conference?

Dark jeans or casual slacks and a sweater or top are good core items and can double as your airplane outfit. Even when not attending conference events, it’s best to maintain a polished and professional look because you never know who you meet in the elevator or coffee shop.

How do you get your booth to stand out at a fair?

How To Set Up A Trade Show Booth That Knocks Your Customers’ Socks Off

1. Make your booth stand out. …
2. Create buzz with good promotional items. …
3. Host games, surveys or quizzes. …
4. Demonstrate your product. …
5. Meet the other exhibitors. …
6. Connect with Customers at Your Trade Show Booth. …
7. Compile an email list.