What should I bring to a trade show?
The Absolute Essential Trade Show Items
- 1. Box cutter. Take it from the professionals, a box cutter is the number one life saving tool on the trade show floor.
- Excessive business cards. …
- Pens and pencils. …
- Stapler with staples. …
- Markers. …
- A variety of tape. …
- First-Aid kit. …
- Sticky notes.
How do you stand out at a trade show?
- 13 Smart Ways to Stand Out at Your Next Trade Show. …
- Start long before you get there. …
- Give away something unusual. …
- Create buzz among attendees with humor. …
- See what you’re up against. …
- Boast your “As Seen On” features. …
- Invest in a great display. …
- Hand out bigger reusable bags than the competition.
How do trade shows work?
What is a Trade Show? A trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services. … Local trade shows may be held at a local arena or hotel and allow businesses in the area to connect with prospects.
How should I dress for a trade show?
Business casual attire is the most commonly worn attire on the trade show floor and it simply dictates that you are not required to don a suit or jacket. Keep in mind, this does not mean you can wear casual clothing like sneakers, jeans, sweatpants or T-shirts.
How do you attract someone’s attention to your booth?
7 Ways to Attract Attendees to Your Booth at #ATA2019
- Promote Your Booth on Social Media. Build pre-event interest by promoting your booth on social media. …
- Host a Booth Event. A celebrity signing, product demonstration or another booth event can give exhibitors a huge edge. …
- Offer Something Unique. Make your booth stand out with a fun, unique and interactive attraction.
How do you attract people to a stand?
8 Ways to Attract Visitors to Your Exhibition Stand
- Contact attendees. Ask show organisers for a full list of attendees who registered for the event. …
- Remember your existing clients. …
- Promote before the show. …
- Reward your staff. …
- Provide a relaxing space. …
- Be visual. …
- Have a strong brand identity. …
- Provide an interactive element.
How do you attract customers to a trade show?
Engage attendees with a game
- Engage attendees with a game. …
- #MWL2014 was a blast! …
- A far more effective way to attract people to your exhibition stand and generate high quality leads is by running a contest. …
- Get in touch with trade publications before the show. …
- Offer free Wi-Fi to draw tech-focused attendees to your stand.
How do you engage customers at a trade show?
Here we have put together a list of tried-and-tested trade show tips for exhibitors that want to successfully engage their customers.
- Cash in on the Visual Appeal. …
- Focus on Approachability. …
- Skip the Monologues. …
- Keep It Personal. …
- One of the Best Trade Show Selling Tips – Have Freebies At Hand. …
- Spark Curiosity.
What is the goal of a trade show?
The most important reason to focus on goal-setting is that it improves your profitability. Attending trade shows means making big investments of both money and time. A clear set of measurable trade show objectives ensures you get the best return on your investments.
How long do trade shows last?
With so many big-wigs with buying authority under one roof, it’s no wonder organizations continue to see the value in face-to-face events. In fact, 4 out of 5 people walking the aisles are potential customers for exhibitors. However, most trade shows last only three days.
What is a trade show display?
“A trade show display is a highly visible statement about a company and its products,” said Laurie Pennacchi, CEO of ExpoMarketing, a trade show display company. … “The company benefits from having a display by attracting visitors at shows that generate leads.”
Can you wear jeans to a conference?
Dark jeans or casual slacks and a sweater or top are good core items and can double as your airplane outfit. Even when not attending conference events, it’s best to maintain a polished and professional look because you never know who you meet in the elevator or coffee shop.
How do you get your booth to stand out at a fair?
How To Set Up A Trade Show Booth That Knocks Your Customers’ Socks Off
- Make your booth stand out. …
- Create buzz with good promotional items. …
- Host games, surveys or quizzes. …
- Demonstrate your product. …
- Meet the other exhibitors. …
- Connect with Customers at Your Trade Show Booth. …
- Compile an email list.